Behind the scenes Sapporo USA Advertising

The following samples are from the campaign chosen to run in the United states as well as the other campaigns my team pitched. Sapporo worked with us to change their perception. Targeting a new "Creative Professionals 25 to 35" we explored a variety of campaigns to get them out of Sushi bars association.

Tradition: Sapporo invites you to try another Japanese tradition.

CD: Self
AD: Jake Houvenagle
Writer: Mike Winke
Photographer: Brian Cummings

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by Rob Brooks