2012-10-04

Behind the Scenes Stop Motion Video "Joy Kingdom"

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We set out to explain JOY KINGDOM's in game currency "JOY". This is Sojo Studios second social good game, which enables people to play an online social game that directly influences the real world.

We wanted to make a fun playful video that communicated the concept of people working together to influence change. We gave ourselves the constraints of creating everything out of naturally organic materials, and shooting as much practical as we had time for.

We scavenged through forests to find an array of branches, moss, leaves and of course twigs.

All assets were printed, cut out of paper and photographed.

ORIGINAL VIDEO: vimeo.com/49064869

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