Photographer Martin Barraud with a crafted twist on classic concepts

Getty Images Art Director Lauren Catten and Photographer Martin Barraud on the set of their latest creative shoot - demonstrating how classic visual concepts, used widely across business and advertising - can be reinvented with a new twist.

© Martin Barraud

Using balloons to create classic symbols like earth, DNA, a heart and clouds, they demonstrate how a crafted approach, instead of common CGI techniques, can provide a unique and highly conceptual take on often-photographed symbols.

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