"Outside the box" for shooting a product shoot (North 44 Vodka bottle).

Lets face it, photographers are everywhere. The cameras are so incredible now days that it's easy to think that we can run a fantastic business, take amazing photos, and charge pennies for hard work. It's so easy to follow the trends of what "the other guy" is doing and we lose focus on learning simple business tactics or expanding our creativity. Outside the Softbox is an educational discussion or tutorial with various artists that help us all think "outside the box" when dealing with our photos, creative light or our photography business.

This week we'll hear from the Tri-Digital Group. Greg Sims, Jim Armstrong and Matt Hagler are known for their large commercial clients with over 20 years of experience in the industry, plus their zany personality of experimentation with all of their shoots. This week, Greg helps us think "outside the box" for shooting a product shoot. Usually it takes numerous lights to get a perfectly lit product shot. But today, Matt uses reflectors to portray a fantastic commercial shot of a North 44 Vodka bottle.

by framedshow