A Set With 10 Lights: Clint Dempsey & Team USA for Sports Illustrated World Cup Preview Issue by Alexis Cuarezma

12/31/2014 ISO1200 MAGAZINE 1 Comments

Today I have received an email from Alexis Cuarezma where he explains me his last project for Sports Illustrated: "World Cup Preview Issue" with Clint Dempsey & Team USA. Alexis shares a lot of details, lighting setups, the behind the scenes video, etc

Alexis Cuarezma is a San Francisco-based photographer who specializes in both on-location and in-studio portraiture. A passion for bold visuals has colored his whole life, and his childhood interest was nurtured at CSUEB, where he studied art, graphic design and photography.
Alexis wrote on his blog the original post ( visit his blog for more inspiration )

Let´s read it.

Clint Dempsey Sports Illustrated Cover


Looking back at this year, I was fortunate enough to photograph a lot of cool things and meet a lot of great people. It’s only right that I write about my biggest shoot this year, well actually the biggest shoot of my career to date, so it’s perfectly fitting that EVERYTHING that could have gone wrong, went wrong. One of my favorite quotes of all time is by Mike Tyson:
“Everyone has a game plan until they get punched in the face.”
I find that to be so true, not just in boxing but in life. No matter how much you plan for things, you can always count on the unexpected to happen. You can even plan for the unexpected, but it’s the punches you don’t see coming that always hit you the hardest. For this shoot, I felt like I got punched in the face several times.
I got a message from Brad Smith, the Director of Photography at Sports Illustrated in April asking if I’d be interested in shooting the USMNT for them. ABSOLUTELY! It’s always great working with Brad. Over the years, I’ve done a handful of assignments for him at SI and when he was at NY TIMES. Once I said yes, he told me there wasn’t a date set yet but to hold mid-May open. I was actually considering going to NYC around that time to meet with editors, art buyers and clients before I heard from Brad, but I didn’t even have to think twice about not going. I much rather be busy shooting and working than showing my book. That’s the goal of showing your book. At that point, I didn’t have a lot of details about the shoot. Just that it would be shooting the USMNT.
Fast forward a few weeks later, I got a text from Brad asking if I checked my e-mail. I looked, and it was a short e-mail that read:
We are on for 5/24 with USA Soccer photos.
Sill to be determined:
Video. Looks good, awaiting confirmation from one additional person.
Clint. Awaiting word for additional time for Clint cover.
Two things grabbed my attention from that email. The first was the last 2 words, “Clint cover”. I was like, wait a minute, this is for the cover? I had no idea. I didn’t want to think too much about it. I know a lot of times you can get hired to shoot a cover and plans can change for the magazines and they end up using another image. So I told myself I wouldn’t get excited until everything was done and in print. The other thing that grabbed my attention was the date, May 24th. It was great to finally have a date locked it, but unfortunately that was also the same day my sister was graduating from SF State. She let everyone in our family know far in advance her graduation date so everyone would have enough time to request that day off. I absolutely love my sister and she worked really hard in school and this meant I would have to miss her ceremony. I had a great reason to not be there and she completely understood, but it still kind of sucked because it would have been great to be there for her.
A bit later on, I got more information for the shoot. It was not just shooting the cover, but three different stories. Here was the break down:
  1. Photograph Captain America/Clint Dempsey for the Cover – time with Clint for the cover 10-15 minutes
  2. Meet team USA, do portraits of the 30 man roster – about 1 minute with each player
  3. Do a group portrait of all the German players that play for the USMNT – 10 minutes
I finally had more information about the shoot and what was expected. So in my head I imminently started coming up with ideas and what to do. I was also able to scout the location at Stanford to see where we would be. I was put in touch with Michael Kammarman the Press Officer for the U.S. Men’s National Team. When I scouted the location with him, there were many great options. However, he asked me if I was going to need time to setup which I did. I always like at minimum 1 hour if not 2-3hrs to set everything up and have it ready to go once the talent/athlete gets there. Since I needed time to setup, and also needed to be near the SI film crew that would be interviewing the players after we photographed them, we were put in the middle of nowhere by the restrooms and locker room where the referees get ready. This was the best location because it was also near the locker room for the players and it would be easier to gather all of them. The convenient location had no shade, we had a 3pm start time and we were on asphalt. That’s no problem at all, the only thing I would like/need is power to plug in lights. All the surrounding rooms were locked except one. Which had only 1 outlet, but that was a perfect location for Lee (the SI Video Producer) to setup. I was told that the other rooms could be unlocked and should have power we could use. Not very promising considering the only room unlocked only had 1 outlet and I’m notorious for blowing breakers!
In coming up with ideas and what gear to use, I decided to use battery power packs so we wouldn’t have to worry about finding enough power the day of the shoot. The perfect solution was the Profoto B4 packs and B1 mono heads. They are battery powered but you still have access to all the Profoto light modifiers. I originally wanted to do 3 separate setups. One for the cover, one for the group shot and a 3rd for Meet Team USA. And since for the 3rd one I would only get one minute with each player, I wanted to run 4 different lighting setups at once and do a shot burst with the Pocket Wizard Speed Cycler and shoot 4 different looks back-to-back similar to what I did with Shayne Skov but this time with 4 looks not just 2. So I took pen to paper and started figuring out what I needed and brainstorming possible ideas.

Once you figure out what you need then comes the reality of what’s actually available. When I had all my ideas figured out, they required 20 heads. The Profotos B1’s weren’t available anywhere since they were sold-out and you couldn’t rent them. So I actually ended up using all B4 packs and a few B2 packs. It was a lot of lighting gear. Well over $100,000 worth of lighting gear which required me to up my rental coverage in my insurance policy. I got tremendous help from Anne at Samy’s Camera in San Francisco along with Clifford Hausner and Dan Cuny from Profoto in getting everything I needed.
This was the length of my rental contract at Samy’s Camera in San Francisco with all the gear itemized

I had all the lighting done now came time to figure out which camera/lens to use. When having the opportunity to shoot world class athletes it would be great to shoot them with a medium format camera and get that “extra” quality. However, since my time would be short with each athlete and I wanted to shoot multiple looks at once with the speed cycler I needed a camera that could do a quick burst, preferably full frame and have good amount of mega pixels. The Canon 1DX was the clear choice instead of a 5Dmk3 or any other higher mega pixel camera. When shooting portraits, I love light and spend a good amount of time lighting the area/set where the subject will be. But once it’s set, I like to forget about the lighting and completely focus on my subject 100%. This includes not changing lenses. Therefore, I prefer to shoot with zoom lenses if possible. When you’re in the middle of a portrait session and you have to stop and change lenses I believe you can lose moments and also interrupt the natural flow of the session.  A zoom lens can allow you to quickly go from a wide shot, to a tight shot in a matter of seconds without pausing. This would be absolutely important since my time with each player would be very short. So my lens of choice for this shoot was the Canon 24-105mm F4.0L IS lens.
A lot of photographers like arguing about zoom lenses vs prime lenses and which is better. Some even say that prime lenses are always “best”. Photographers also like to debate about “natural” light vs “artificial” light, and what type of light is best and have a favorite light and lens they always use. Everyone has their process and we all do things differently. I always stay away from having a favorite lens, camera, light and modifier because even though that can be nice and comforting, at that point you’re letting the gear dictate your vision instead of your vision dictating what gear you need. For this shoot, I assessed what was required from the assignment, what I had envisioned and that dictated the gear I needed.
Profoto B4 Packs

The week of the shoot, ESPN announced that the USMNT coach J├╝rgen Klinsmann decided to make cuts early, the roaster got cut down from 30 to the final 23. Meaning I would photograph less players. Klinsmann received a lot criticism because one of the players he cut was Landon Donovan. A few other players got cut as well that affected the number of players for the group portrait. I got an email from Brad with the updated names of the German players still on the team. Everything was set to go for the week.
Setting up 3 sets and 20 lights is no easy task. But I had the luxury of having 3 assistants for this shoot and also a late start time of 3pm. We could get there early at 9am, and have plenty of time to set everything up, test it and be ready for the players. SI wanted a tight shot of every player along with a full length portrait. Since the players would be wearing cleats and we were on asphalt, one of the last things I got was a couple patches of sod grass for the players to stand on.
The day before the shoot, I got a message from Michael asking if we could be ready to start photographing the players at 9am instead of 3pm [not really like getting punched in the face because it’s a day before and you have plenty of time to adjust]. I said that shouldn’t be a problem, and asked what time we could start setting up. He said 8am which would give us only about an hour to set everything up. I ask if it would be possible to come earlier at 7am and was able to get an extra hour. I also headed there that same day with one of my assistants [Victor] and we setup all the light stands and left them there overnight so we could get a jump start on the following morning.

I was feeling great about everything and was ready for the next day. The following morning on my drive to Stanford I got a call from Brad for last minute details of the shoot. Brad’s great to work with because he always gives you enough information about the shoot without dedicating and limiting what you can do and gives you a great starting point and guidance. I’ve worked with other editors who are very specific with what they want/need to the point where it’s almost like a chore that needs to be done that anyone who can follow direction can accomplish and others that give no guidance and just say we need a portrait which is 100% okay by me as I can come up with something on my own.
I arrive at Stanford in the morning and met with my assistants. We started to unload the rest of the gear and began setting everything up. Once all the lights were out and all softboxes were put together we started putting up the lights. Putting all the packs, heads, Pocket Wizards in place and assigning the right groups/channels. Went to trigger and test the 1st set of lights, a nothing happens! Tried to trigger another set, same thing nothing. NONE of the lights were triggering! I’ve NEVER had this problem before, but what better time than now to have it [Boom! Getting punch right in the face & didn’t see that one coming at all in my game plan!]. I had plenty of Pocket Wizards Plus 3 for this shoot, about 12 and 4 MultiMax. So we began trouble shooting. Switched out Plus 3’s, tried different cables, switched out the MultiMax on the camera. Tried triggering from the hot shoe, then off the hot shoe and hardwired to the camera. The only thing that was consistent was getting erratic triggering. Not sure what caused this issue. Perhaps interference from the Walkie-Talkies the security had?
After switching out triggers and receivers we were finally able to get things to somewhat work. However, for some reason group C would not fire. So for the setup of the 23 players, I had to cut out one of the looks and was only able to trigger 3 groups, A,B, and D. I looked at the time and it was 8:25am, so we had about 35 more minutes to perfect everything before the players started arriving. Enough time to work out the rest of kinks. Only, they started bringing players 5 minutes later at 8:30! [Boom!! 2nd punch to the face]. Ready or not, they started coming.
Standing in and looking at the positions of the lights while we were setting up



This is how the setup looked when the first set of players started coming in the morning
A handful of players came in the morning before their practice started. Once they were done shooting with me, they went to the room with the door open which you see on the photo above to film a short interview. Once their practice started, they all left and we had about 2hrs until the rest of the players would come which was nice because we could catch our breath from everything that happened in the morning. It gave us time to re-adjust the scrim as the sun was moving and I wanted to keep everything under one setup as it would be easier to manage. So I wanted to add a simple, brightly lit setup to have ready to go once Clint showed up to shoot the cover. For this, we added few more soft boxes. As I wanted to have everything ready to go, I put that setup with a separate camera, a 5Dmk2 with a 24-70 2.8L lens. This setup would use 2 of the exiting soft boxes so we had to get channel C to work. And fortunately it started working! At this point I didn’t want to touch or change anything and just leave it as it was.
Clint Dempsey Sports Ilustrated Cover
Final setup which included 5 different looks in one set

Here’s another look where you can see the lights in the back
First time photographing Clint Dempsey for the Meet the 23 feature
First time photographing Clint Dempsey for the Meet the 23 feature


Here’s the breakdown of everything we had going. 5 different looks in 1 set, firing in succession with a burst of quick shots. The first look was just one light, the modifier I used is what Profoto calls a Soft Light Reflector otherwise known as a beauty dish, with a grid. The grid focuses the light more and lets everything else fall dark and gives harsh shadows. I had it up to give Rembrandt lighting. Here’s what they looked like.
Portrait of Geoff Cameron and Fabian Johnson using the Profoto Soft Light Reflector with a Grid using Rembrandt lighting
Portrait of Geoff Cameron and Fabian Johnson using the Profoto Soft Light Reflector with a Grid using Rembrandt lighting

The second look is one my favorites. I love shooting with warm/cool tones. I normally use a snoot for this look but since we were on battery packs, I decided to use a narrow beam reflector which does a similar job. But instead of losing power, it focuses the light. I had the narrow beam reflector over head giving the players butterfly lighting and they were also up lit by the 2 soft boxes on the ground. All the of those lights had a 1/4 CTO on them to give a slight warm look. And for the back light, I had a Magnum reflector with a full CTB gel on to make everything it hits go blue. I normally just shoot this look with Full CTO’s plus a 1/4 CTO on top of my front lights at 2700Kelvin but since I was shooting other looks, I couldn’t do that because it would make them all look blue.
Alejandro Bedoya with the warm/cool look.
John Brooks & Jozy Altidore with the warm/cool look.
I also wanted to do another look that wasn’t as dramatic as the first. So for next look I used a soft box, in the opposite side but still giving Rembrandt lighting. As you can see it’s not as dark and the light hits the background more.
Portrait of Nick Rimando and Geoff Cameron of USMNT for Sports Illustrated

I also had one of my assistants hold a black board off to the side. I know this lighting can look great when shot from another angle. So I also did profiles of each player. I wanted a completely different look so that’s why I had my assistant hold a black background instead of gray or white. It gives a completely different look and feel.
Shooting the profile of Matt Besler of the USMNT for Sports Illustrated
Profile portraits of Tim Howard and Clint Dempsey of USMNT for Sports Illustrated.
The profile portrait of Kyle Beckerman was one of my favorite ones. The light from the narrow beam reflector looks great on his dreadlocks.

On top of all the problems I was having with gear and lights not triggering, the players coming earlier than expected, having a power pack go up in smoke [another punch in the face], in addition some of the players did not want to be there and couldn’t wait for their session to be done. After all, I’m interrupting their day. They just want to focus on their practice and get on with their day. While all that was going on, I also had the ESPN crew filming everything as they were following the team for Inside: US Soccer’s March to Brazil. Despite all those issues and having cameras turned on me and a sound guy, you still have to find a way to enjoy everything and smile.

The final look I had was just a nice, simple bright look with 4 soft boxes going off and done with a single shot on my 5Dmk2. This was the look for Clint Dempsey for the cover. It was fairly a simple shot that was needed of him wearing the flag. I was going to get 10-15minutes with him so I had a handful of ideas to try and utilize every minute. The first thing I wanted to lock in were all the images needed for the cover. So I photographed him 3/4’s and full length. Facing straight forward and to the left (facing away from gutter of the magazine as Brad directed me).
Portrait of Clint Dempsey of USMNT for Sports Illustrated

Here’s another look of the entire setup plus the ESPN film crew. That’s Michael on the left
Once we got those images, I wanted to do a few other things with Clint. I spoke with him the day I scouted the location and he told me he liked more of the edgier stuff. Game face and intense. So I had him celebrate with the flag and got some images of him moving a bit and shot these with the 1DX and the 3 shot burst. Something different and bit more fun.
Portrait of Clint Dempsey of USMNT for Sports Illustrated
Portrait of Clint Dempsey of USMNT for Sports Illustrated
Portrait of Clint Dempsey of USMNT for Sports Illustrated
This is one of the final photos I got of Clint. He looks happy and like he’s having a great time. It’s one of my favorite photos I took of him. The ironic thing about the photo above, is just seconds later, without warming our shoot concluded after about 5minutes so I had to scrap my other ideas. Thankfully, I got everything I needed first for the cover shot. I can only imagine things from Clint’s point of view. This was already like his 4th cover shoot, in addition he pretty much has cameras in his face all day too from filming the show and probably had been interviewed easily 50+ times. So I’m really thankful he obliged to all ideas I had.

After we photographed all the player minus 1. We were ready to do the group portrait. However, there was a soccer game on TV and most of the players started to watch it. So they came out during halftime and that’s when we photographed them for about 5 minutes. I originally wanted to do the group portrait in a completed different location but since we had so much issues with the gear, I didn’t want to touch anything. I used the same look for the group as I did for cover portrait of Clint.

We were nearly done with everything, except for the one player that was missing. I had to call Brad and make sure I could come back the following day to photograph him and I got the go ahead. He also wanted to see a few shots of Clint for the cover so I emailed him a few small jpgs and he replied “just what we needed”.
The following day should have been an easy shoot. 15 minutes tops with me doing the portraits then Lauren doing the video interview. We were set to shoot Aron in the afternoon before practice. However he ended up going to practice first and we had to wait a couple of hours for him to come afterward. For the 2nd day I had to setup in the bathroom.
The portrait on the right of Aron Johannsson is actually one of my favorites.
The portrait on the right of Aron Johannsson is actually one of my favorites.

And after getting the portraits of Aron the following day that was a wrap on the 2 day shoot!!!! I survived it.

Above is a group portrait of everyone that worked on this project both for the stills and the film crew (minus 1 camera shy assistant that insistent on taking the photo). From left to right, Victor Gomez (assistant and BTS stills/video), Lee Feiner (SI Video Producer), Lauren Keegan (cinematographer), Keenan Jensen (Sound Engineer), and Ray Osuna (assistant).

After the shoot was over then came the waiting game. I sent all the photos to SI and than I just had to wait to see how it would turn out. While driving back from the shoot I got a text from my friend Victoria Will asking me how it went [she was one of the few people I told what I was doing] and I quickly replied to her “driving, can you talk”. She called me moments later and asked me how the shoot went and that she had been thinking about me all day. That was the nicest thing I heard all that day. I told her I e-mailed a few portraits to Brad and his response and she congratulated me. I said not yet, NOT until it’s in my hands and in print! And then a few weeks later, here were the results, the cover + 6 pages inside:
A few weeks later my friend and fellow photographer Mikey Williams visited Sports Illustrated and met with Brad. And took this picture of him holding the cover
There it is, in print! He’s holding it, and was happy with the results. Therefore it was finally time to truly be happy!! It was great seeing my friends post photos of the cover in NYC at the newsstands . Unfortunately I never got to see the cover locally here on the stands and only saw the other regional covers that were out, ha! But none the less I was still happy. Rangefinder magazine also ran a 2 page spread about the shoot.


After this shoot was done, I felt like I could do anything. Not because I’m over confident or arrogant, but because I got through this shoot despite a lot of difficulties. When you’re only able to do half of what you originally planned, had a lot of unexpected issues come up and that equates into a cover plus 6 pages, I’ll take it any day. I learned so much and wish I could do it all over again! I’m so thankful for this opportunity and everyone involved who helped me.
I’ve had many unexpected things happen during shoots. The reality of the fact is that cameras can fail, lights can fail, triggers can fail, the talent can walk away and/or be uncooperative, it can rain on your outdoor shoot, despite all that and all the circumstances, the photographer cannot fail.


Thanks a lot Alexis for this incredible post. Perfect to close this year.

You can follow Alexis at: http://instagram.com/AlexisCuarezma



Sam Negrete said...

Much props for the speed shooting under pressure and coordination... At the same time, It's sad! although you had more lights on set that my Xmas tree. on "the cover shot" the shorts are wrinkled quite badly (probably something you had no control of)...
Best regards
Sam Negrete