How to create the "army" of the athletes of Under Armour "Rule Yourself" featuring Misty Copeland, Jordan Spieth and Stephen Curry
The new Under Armour campaign, under the tagline “Rule Yourself,” focuses on the behind-the-scenes training that goes into world-class performances. The four endorsers star in their own 30- or 15-second commercials; one longer, 60-second commercial features Tom Brady, Jordan Spieth, Stephen Curry and Misty Copeland.
SCANable performed 3D scans of Spieth, Copeland, Brady and Curry which were used to create the "army" of the athletes.
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