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Peet's 50th Anniversary Campaign by Splash Photographer Bill Cahill

6/20/2016 ISO 1200 Magazine 0 Comments

Bill Cahill's passion for splash photography has been showcases everywhere from magazines to Time Square. In this behind-the-scenes episode the commercials photographer tackles an Ad-campaign for Peet's Coffee.

Peet's wanted 6 still and 5 motion shots to use in a new advertising campaign to celebrate their 50 years this year. Bill was tasked to capture these over a period of 3 days for the stills and 1 for the motion. Utilizing his expertise in splash and product photography and trial and error, Bill captures the necessary materials with a bit of his personal flare.

Stills were gathered with a Leaf Medium Format digital back, and motion with a Red Epic at 200fps - requiring 5, 12,000 watt Mole-Richardson Lights in very close proximity, resulting in difficult working conditions and even a melted expresso machine.

See how Bill captures the campaign for Peet's and just how much goes into one of those magazine ads you have seen.

Stills & Screenshot Gallery:

Praemio | Bill Cahill Peet's BTS


Bill Cahill is a commercial photographer based in California. Join us to see  their latest work + some BTS exclusives!  | Follow Bill:

Directed By Jeremy Heslup |
Special Thanks to Sean Fannin for assisting & Graphic Design
Music Via DeWolfe
Filmed in 4K with Canon 1DC

Text, image and video via PRAEMIO |

© Valkyr Productions LLC | |

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