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photography is dead

5/07/2024 Matt 0 Comments

In the bustling heart of New York City, amidst the urban cacophony, photographer Peter McKinnon found himself at a crossroads. Photography, once a beloved hobby turned career, had started to lose its luster. 

The thrill of capturing moments, the joy of creating art, had begun to fade into the background of daily routines and professional obligations.

"I found myself in this situation several times before," Peter mused, acknowledging the all-too-familiar sensation of burnout. Yet, amidst the monotony, a glimmer of inspiration emerged—a simple yet profound realization: sometimes, you need to revisit your roots to reignite the spark.

 Rediscovering Passion

In a world consumed by productivity and performance, Peter's journey offers a timely reminder to all creatives—to pause, to reflect, to reconnect with the essence of their craft. 

Sometimes, all it takes is a sunrise, a moment of pure enjoyment, to reignite the flames of passion and propel us forward on our creative odyssey.

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About Peter McKinnon:

Simply put, I love what I do. I strive to be the best at it. I want my photos to mean something, to transcend just 'another shot' and become undeniable moments of clear storytelling and emotion. I've spent half of my life doing this, and I don't plan on stopping anytime soon. Thank you for spending this time with me.
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Image and video via Peter McKinnon  | Peter´s  Lightroom PRESET PACK