Red Bull Illume: Reinventing winter sports action photography by Markus Berger

Red Bull Illume joins photographer Markus Berger on this studio shoot with Red Bull's winter athletes. The concept was to create a set of unique action shots and portraits with a continuous theme that revealed the athletes as individuals but also part of a team.

Images: Markus Berger

Each athlete was shot 'in action', sometimes using climbing ropes to hold them in place. The shoot also included a light-hearted and experimental aspect to showcase the athlete's individual character.

For more Red Bull Illume visit http://win.gs/1graqDm

Final images: bergermarkus.com/blog/gallery/latest-red-bull-winter-elite