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ZAAF: Made in Africa - Full Behind the Scenes Documentary by Joey L

7/29/2019 ISO 1200 Magazine 0 Comments

ZAAF: Made in Africa - Full Behind the Scenes Documentary

Joey´s crew climbed an active volcano, camped for days without electricity, and yet they somehow managed to photograph an advertising campaign in one of the hottest places on Earth- the Danakil Desert of Northern Ethiopia. This project for ZAAF Collection will go down as one of his top 5 favorite photoshoots of all time- a special project for both the overall vision as well as the journey creating it.

The documentary above is a raw look into the journey as filmed by the their local crew- both the grueling aspects as well as the camaraderie among their team that kept positive spirits during the entire journey.

The full photo series can be seen on his


Client: ZAAF Collection @zaafcollection
Photographer: Joey L. @joeyldotcom
Narrated by: Abai Schulze @abaischulze, Joey L. @joeyldotcom, Yonas Tadasse @yonas_tadesse
Models: Kiya Tadele @bosslady_tenu, Gabu Fords @gabufords, Betty Woldemichael @model_bettyw, Mihret Engda @mihretendga
Styling: Kevo Abbra @kevoabbra2,  Sylvia Owalla @sylvi0_0walla
Production / Tour Company: Nibret Adem @nibby_travels - Hamerland Tours @hamerland_tours
Lighting Assistant: Nebiyu Bekele
Behind the Scenes Video: Abenezer Zenebe @abenezer.z, Yonas Tadasse @yonas_tadesse
Documentary Film Edit: Joe Accardi -  Big in Japan
Photography Post Processing: Joey L. and Ryan Cleary -  Luminosity Retouching @luminosityimaging

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About Joey L:

Joseph Anthony Lawrence, best known as Joey L., is a Canadian-born photographer and director based in Brooklyn, New York. Having borrowed his father’s digital point-and-shoot camera at the age of 10, Joey turned to photography as a means of expressing his creativity, which ultimately transformed into a lifelong passion. Let's Get Connected: Website |  Twitter | Facebook | Instagram

Text, images and video via Joey L 

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