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"Don't fight. Switch.":Android vs. iOS | Microsoft "Wedding" Behind The Scenes

5/01/2013 ISO 1200 Magazine 0 Comments

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Any good smartphone fan has likely had an argument over which mobile OS is best, but there's a good chance that those fights focused on the dominant players: Android vs. iOS.

In its latest commercial above Microsoft is positioning Windows Phone as the more civilised choice. No need to argue; just switch.

The spot opens on a wedding, during which every guest lifts up their phones to take pictures and video of the bride and groom the second their vows begin.

One bespectacled guest stands up to take a photo with a Samsung phablet, prompting an iPhone-toting guest behind him to demand that he move his "enormous phone." Bespectacled guy's friend looks over and retorts, "You mean the enormously awesome Galaxy?" as the two friends give each other an NFC-enhanced high five.

An older woman then chimes in by using Siri to search for a "one trick pony" while another man says aloud, "Aren't you a little young to have an iPhone?" From that point on it's all downhill, as guests kick and punch over whose phone is better, with one-liners such as "Is there an app for that?" and "Search karate!"

Meanwhile, two caterers are calmly using their Nokia Lumia 920s to videotape the entire thing, one asking the other "Do you think that if they knew about the Nokia Lumia, they'd stop fighting all the time?" The other caterer suggests that "they like fighting," as a man rips his shirt open to reveal a tattoo of the Apple logo.

The commercial than switches over to a blue screen that reads, "Don't fight. Switch."

The commercial:

Text and video via: SportsEnews