Master Any Lighting Setup With The Help Of set.a.light 3D

Makin of QR code ARTVRAMMA

4/03/2011 ISO 1200 Magazine 0 Comments

Here is the making of the poster for ARTVRAMMA new iphone app. Artv saw the piece it did for Newyorktimes magazine and they ask me to repeat the same kind of idea. I accepted because I was not 100% happy with the final result of the NYT so I was my chance to redeam myself. Artvramma is geolocalisation application, so that's why I use the needles. Because in geolocalisation, needles are often used to locate places on the maps. So as you can see, it's was all done in reel and the title was done by perforating small holes with the needles and then backlit for that beautiful effect. The QR code read perfectly ! Try it with your smartphone.

Client : Artv

Credits are :

Concept and design by : Karim Charlebois-Zarffa
Photo : Simon Duhamel
Needles : Lea Behr
Graphic design : Lea Behr

See all photos on my website :

by Karim Zariffa