Behind The Story of Joey L's biggest inspiration; his own father, George Lawrence: "The Perfectionist" for Coca-Cola

In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind our latest film "The Perfectionist."
vimeo.com/41332658.

This "Behind The Story" perspective serves as a reflection of photographer/filmmaker Joey L's early success, all of which comes from Joey's biggest inspiration; his own father, George Lawrence.
This Father’s Day, share how your dad has inspired your life.
#DadTaughtMe




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 For more information about this film, please check out Joey L's initial blog post below:

joeyl.com/2012/05/coca-cola-the-perfectionist/

Via Creative Collective/ Production Company: WeAreVariable.com