The making of "Sugar Buildings": The last cityscape built with 200,000+ sugar cubes

10/24/2014 ISO 1200 Magazine 0 Comments


A behind-the-scenes look at the making of new Brita spot, "Sugar Buildings." Drinking one soda a day may not seem like much, but this simple choice can add up. In fact, over an average lifetime, drinking just one regular soda a day is the equivalent of consuming over 221,000 sugar cubes. What does that look like? Watch and see.





 The result:



Text and video via BritaUSA and


 

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