Jerry Business: Little Toys, Big World

4/26/2018 ISO 1200 Magazine 0 Comments

Jerry Business doesn’t care about your standards. His gear, his craft, his vision are exactly that: his. The iPhone-first photographer specializes in the miniature.

Using meticulously chosen angles and antique toys and figurines, he blends the micro with the macro to create tiny stories in a modern world. Join him on the ground floor of his creations and see the world like never before.

“My dream was to go to Nashville. I had my sights set on my dream. I used to have an old truck. On the front of the truck, I had this license plate with cowboy boots and a guitar that I had airbrushed at Wal-Mart. It said 'Chasin' A Dream.' That was kind of my motto.” —Josh Turner #jbusinesstoys

A post shared by Jerry Business (@jerrybusiness) on Apr 21, 2018 at 8:56am PDT

“Las Vegas is perhaps the most color-blind, class-free place in America. As long as your cash or credit line holds out, no one gives a damn about your race, gender, national origin, sexual orientation, address, family lineage, voter registration or even your criminal arrest record. Money is the great leveler.” —MARC COOPER, The Last Honest Place in America #jbusinesstoys

A post shared by Jerry Business (@jerrybusiness) on Jan 20, 2018 at 7:02pm PST

"There is a secret song at the center of the world and it's sound is like razors through flesh. I'm here to turn up the volume." —Pinhead #jbusinesstoys

A post shared by Jerry Business (@jerrybusiness) on Sep 8, 2017 at 3:18pm PDT

"It's not really about the competition. Your biggest challenge in a race is yourself. You're often racing against time. You're frequently running everything through your mind. You're always competing against preconceived ideas. It's not really the person next to you that you worry about." —Summer Sanders #jbusinesstoys

A post shared by Jerry Business (@jerrybusiness) on Aug 5, 2017 at 8:17pm PDT

Need more miniature action? Check out Jerry’s incredible photography and learn more about his journey as a photographer over at www.smugmug.com/films/jerry-business

Jerry Business:

Jerry Business is the nom de plume of the photographer, designer, painter, collector and punk-band front man based in San Francisco. For more than 20 years, Mr. Business has been contributing to underground art scenes as an illustrator for publications like the SF Bay Guardian, as well as in performing lead vocals and writing songs for various acts.

Let's Get Connected: jerrybusiness.smugmug.com

Text, image and video via SmugMug Films