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Behind The Story of Joey L's biggest inspiration; his own father, George Lawrence: "The Perfectionist" for Coca-Cola

6/17/2012 ISO 1200 Magazine 0 Comments

In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind our latest film "The Perfectionist."

This "Behind The Story" perspective serves as a reflection of photographer/filmmaker Joey L's early success, all of which comes from Joey's biggest inspiration; his own father, George Lawrence.
This Father’s Day, share how your dad has inspired your life.

 For more information about this film, please check out Joey L's initial blog post below:

Via Creative Collective/ Production Company: