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SHARE the book: A collection of 50 pieces of art literally to share it with a friend

2/23/2015 Matt 0 Comments

Our friend Jens Lennartsson has a new amazing project. SHARE is a collection of 50 pieces of art, from young and up-coming creators around the world. Each page is perforated and you're able to put every photo on your wall. Or to share it with a friend.

About the Book

An inspiring collection of artwork and photographs submitted by their creators who live and work around the world. All of them had complete freedom as to what they wanted to share and all of them are unknown or previously unpublished.

Using their own words to describe their pieces, each artwork is presented on a two-page layout. Variations within the artistic freedom in the book offer the opportunity for a wide range of experiences and emotions to be portrayed.

The book offers an innovative way of publishing as the perforated pages are of an optimal size to be viewed in the book, but also to tear out meaning you can choose your favourites and instantly have a beautiful pictures ready to frame and hang on a wall.

So, these artworks can end up on you bookshelf, or on your wall, but what we really want is for them to be shared in the hope they can be presented as gifts and perhaps end up in someone else’s home. The notion of participation and involvement of both the artists and the readers is the key element to SHARE.

The Book

An inspiring collection of contemporary works which capture the obscure, insightful, witty, thought-provoking, reflective and diverse thoughts of their creatorsreators.


In early 2013, the New Heroes & Pioneers publishing house Рbased in Malm̦, Sweden Рwas little more than the kernel of an idea in our minds. Our plan was to develop and publish a range of coffee table books containing a smart, interesting and eclectic mixture of art, culture and fashion.


Release date: February 2015
Recommended public price: 55€/500sek
400mm*308mm, hardcover
108 pages
Released by New Heroes & Pioneers (Malmö, Sweden)


Mila Ritz, Eiko Ojala, Erik Svetoft, Darran Rees, Stefan Bleihauer, Isabel Chiara, Shakoor Bukhuth, Sammy Slabbinck, Anastasia Egonyan, Ilse Moore, Alaya Vindelman, Rodolfo Reyes, Marcus Reed, Amanda Chanfreau, Kamil Smala, Joakim Hansen, Sara-Vide Ericson, Zeren Badar, Kylli Sparre, Dave Quiggle, Kinga Britschgi, Dudi Ben Simon, Tereza Vlckova, Sami Lill, Misha Vyrtsev, Conrad Roset, Stanislav Markov, Piotr Zbierski, Andreas Poupoutsis, Benjamin Bergh, Rupert Vandervell, Sebastian Magnani, Jason Tannen, Lorenzo Tugnoli, Andreas Waldschuetz, Jacob Wagner, Hans Findling, Lena Evertsson , Dimitar Lazarov, Alexey Zakharov, Akos Major, Maria Svarbova, Can Dagarslani, Duy Anh Nhan Duc, Marta Bevacqua, Heiko Waechter, Florian Mueller, Flora Borsi, Laure Fauvel, Miss Led

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