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Tutorial: How to shoot cinematic tech videos like Apple

2/15/2020 ISO 1200 Magazine 0 Comments

How to shoot cinematic tech videos like apple

In the past years, not only have smartphone video capabilities got a lot better, but the way these companies communicate and showcase their products to us has also improved hugely, creating this immediate feeling of “I want that” as soon as you watch one of their ads.

In this video, Syrp replicates from beginning to end three of the most popular product shots used in Apple commercials so you can do the same: the hero shot, the detail shot, and the context shot.

Watch the full video or read the article below for some important highlights of this production.

You may also like: How to shoot food commercials like a pro

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