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How Polaroid Went From Celebrity Favorite To Bankruptcy

8/30/2021 ISO 1200 Magazine 0 Comments

Polaroid was a photographic giant, at one point controlling two-thirds of the instant camera market in the US. As the digital revolution took over, Polaroid was left exposed, and forced to shut down production in 2008. But the company has found new life thanks to the Impossible Project, by bringing Polaroid’s technology into the digital world.


Text, image and video via Business Insider