The video linked above provides a valuable "career intervention" with a surprisingly insightful co-creator: ChatGPT. By asking an AI what a photographer needs to do to survive in the age of AI, the video’s creator uncovers some honest and practical advice. The key takeaway is clear: the future of photography is not in competing with AI on speed or efficiency, but in leaning into the unique qualities that are inherently human. The challenge lies in identifying and cultivating these qualities to create work that is both authentic and in demand.

Accept that certain types of photography work are highly susceptible to being replaced by AI. This includes generic photography, such as a significant portion of stock photos, basic product shots, and routine real estate photos. AI models are becoming increasingly adept at generating high-quality images in these categories at an unparalleled speed and scale.

AI cannot replicate the human elements of vision, taste, and genuine connection. A human photographer brings a unique perspective, a lifetime of experiences, and the ability to find meaning in a scene. The "why" behind an image—the story, the emotion, the curated point of view—is something that AI struggles to grasp. This is where you must pivot. Instead of being a button-pusher, you must become a storyteller and an artist whose unique perspective is the product.

To future-proof your career, embrace these strategies: Develop a unique artistic voice that reflects your personality and experiences. Your photography should be a reflection of who you are, not just a technical exercise. Become a storyteller, using a sequence of images to evoke emotion and communicate a deeper meaning. Use AI as a tool to automate tedious tasks, freeing up more time for creative work. Finally, build a brand beyond just photography by creating video content, publishing books, or offering workshops. Your unique perspective and brand are your most valuable assets.

The future of photography is undoubtedly intertwined with AI. However, this is not a death knell for the profession, but a call to action. The era of the generic photographer is fading, making way for the visionary artist and the masterful storyteller. By focusing on the irreplaceable human elements of vision, taste, and connection, photographers can not only adapt but thrive. The key is to stop competing with AI on its terms and start defining your own value.