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Why American Express loves photographers: 10 Million Instagram Impressions in 2 Weeks

9/04/2015 ISO 1200 Magazine 0 Comments

From epic waterfalls to the local eats of Reykjavik, photographer Pei Ketron (@PKetron) needed the right gear to make sure she could get every shot. See how Iceland looked through her lens and how the Premier Rewards Gold Card from American Express had her back every step of the way.
People love Instagram, and big companies know it. American Express is a good example. On a few months ago wrote about this and how American Express get more than 10 M impressions. AmEx gave six Instagrammers the password to its account and results were incredibles.
According to AmEx, the #MyAmex posts generated 23 percent more engagement than the brand's other Instagram pictures. AmEx also doubled its average number of daily Instagram followers for two weeks. In total, the campaign generated more than 10 million impressions and 40,000 engagements.
Now AmEx has a new campaing with two photographers Pei Ketron (IG) and Paul Nicklen (IG).

We followed one of Instagram’s favorite photographers, Paul Nicklen (@PaulNicklen), as he encountered a brown bear in the environs of Denali. Check out Paul Nicklen’s experience as he traveled with the gear that gets it done: the Premier Rewards Gold Card from American Express.

American Express on Instagram at

And remember, we have a new profile on Instagram with the best BTS images and videos. Follow :D

Text and video via American Express

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