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How DJI Conquered The Drone Market

1/13/2017 ISO 1200 Magazine 0 Comments

How DJI Conquered The Drone Market

With GoPro Karma recalled, and Lily Drone cancelled, DigitalRev In-Focus takes a look at how DJI managed to conquer the drone market.

In the past decade, one tech company has come to dominate its field in a way that no other company has - drone maker DJI. The company isn’t headquartered in Silicon Valley, but in China, and is estimated to account for up to 60% of the global consumer drone market.

This episode of In Focus explores the rise of DJI, delving into its beginnings and charting the growth of the company from conception through its domination of the industry today. Just how did Frank Wang and his fledgling Hong Kong startup manage to fly so high so fast? Join us to find out.

Previous Episode: The Art of the Timelapse

Text, image and video via DigitalRev In-Focus

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