Behind the Scenes - Liu Bolin Performance photographated by Annie Leibovitz for Moncler

1/18/2017 ISO 1200 Magazine 0 Comments

Moncler presents the brand’s Spring / Summer 2017 advertising campaign, shot by renowned American photographer Annie Leibovitz, with a form of communication which has again proven entirely unexpected and innovative.

Following the fairy-tale atmosphere and literary vision of previous Moncler campaigns, the Spring/Summer 2017 imagery plays out along a surreal imaginary thread. Images are transformed into a chameleon-like camouflage which eliminates any certainty of reality. The protagonist is Chinese artist Liu Bolin, master of the impossible and the invisible, renowned for his allusive art in which only the silhouette of his body is visible against backdrops.

Behind the scenes at Central Park with Liu Bolin and Annie Leibovitz for #Moncler #SS17 Advertising campaign.

Una foto publicada por Moncler (@moncler) el 14 de Ene de 2017 a la(s) 5:13 PST

Behind the scenes from Liu Bolin performance photographed by Annie Leibovitz for #Moncler #SS17 advertising campaign #LiuBolin #AnnieLeibovitz

Una foto publicada por Moncler (@moncler) el 14 de Ene de 2017 a la(s) 2:36 PST

The secrets behind the making of the new #Moncler #SS17 advertising campaign, featuring Chinese artist Liu Bolin photographed by Annie Leibovitz

Una foto publicada por Moncler (@moncler) el 13 de Ene de 2017 a la(s) 11:41 PST

The overall vision of the campaign story for #SS17 is credited to the legendary Annie Leibovitz who has, for the last five seasons, showcased the iconic nature of #Moncler through images steeped in creative personality

Una foto publicada por Moncler (@moncler) el 12 de Ene de 2017 a la(s) 11:22 PST

For Spring-Summer 2017, transparency is a clear focus, with figures unidentifable against backdrops themed around the green hues of New York’s Central Park, and a time-honored bookshop within the American metropolis #Moncler #LiuBolin #AnnieLeibovitz #SS17 #advertising

Una foto publicada por Moncler (@moncler) el 11 de Ene de 2017 a la(s) 12:47 PST

Liu Bolin is known within the Art world as the “Invisible Man”. #Moncler’s Doudoune Legère snowsuit was created in celebration of the artist and can be viewed in each shot within the new #SS17 campaign- each snowsuit decorated by Liu Bolin to achieve an illusory effect in perfect continuity with the scenes. #LiuBolin #AnnieLeibovitz

Una foto publicada por Moncler (@moncler) el 11 de Ene de 2017 a la(s) 12:03 PST