Behind the Scenes - Liu Bolin Performance photographated by Annie Leibovitz for Moncler
Moncler presents the brand’s Spring / Summer 2017 advertising campaign, shot by renowned American photographer Annie Leibovitz, with a form of communication which has again proven entirely unexpected and innovative.
Following the fairy-tale atmosphere and literary vision of previous Moncler campaigns, the Spring/Summer 2017 imagery plays out along a surreal imaginary thread. Images are transformed into a chameleon-like camouflage which eliminates any certainty of reality. The protagonist is Chinese artist Liu Bolin, master of the impossible and the invisible, renowned for his allusive art in which only the silhouette of his body is visible against backdrops.
Liu Bolin is known within the Art world as the “Invisible Man”. #Moncler’s Doudoune Legère snowsuit was created in celebration of the artist and can be viewed in each shot within the new #SS17 campaign- each snowsuit decorated by Liu Bolin to achieve an illusory effect in perfect continuity with the scenes. #LiuBolin #AnnieLeibovitz
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Text, image and video via Moncler