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Behind the Scenes from Don Julio Photoshoot by Erik Almas

11/08/2013 ISO 1200 Magazine 0 Comments

A behind the scenes look at Erik Almas shooting the latest campaign for Don Julio Tequila.

© Erik Almas
The concepts from the agency were equally strong, focusing on the pivotal moments in Don Julio’s life and career, and then asking the question back at the viewer: What would you do??
Here was a set of ideas and layouts including the 2 very things I find to be both the most fascinating and elusive part of photography. To tell amazing stories in an honest, yet contemporary way… -Explains Erik Almas on his blog -

© Erik Almas
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