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Photographer Mads Perch discusses the 'art of light' in his photography

6/05/2014 ISO 1200 Magazine 0 Comments

Yesterday I discovered photographer Mads Perch (website) and I immediately was captivated by his work. In this video Mads Perch talks about his creative procces.

Via Mads Perch's Facebook Page
 From Getty Images explains:
This is our latest in a series of five videos in partnership with D&AD, exploring the craft, science and practice of 'the art of light' through interviews that get behind the lens, and dissect the very best of this ever-changing medium.

First up Danish-born, London-based photographer, Mads Perch, boasts an eclectic range of clients -- from commercial, style and fashion to editorial and music.

His photography ranges from understated portraiture to more vivid imagery imbued with 'vibrancy, attitude and a healthy dose of colour.'

Here, Mads discusses the diversity of his work, his source of inspiration and the importance of quick thinking when delivering alternative solutions.

This other is an old behind the scenes video (2009), but it can help you to get an idea about his workflow. And more important....I love the song "London Girl" of this group

The Invisible Cover: iTunes awarded the album its 'Album of the Year 2009' award

The Invisible - The making of the album artwork

The Invisible: London Girl

To see more of Mad's work: :