Behind the scenes video showing HERO 2016 photo shooting at digitalmovie's studio

Bodies of men and women make up four letters. A simple word, which has become ‪#‎legendary‬. A wish in two colours - red and white. Red-hued and milky-white limbs woven in a stunning pattern. Close-ups, lights, individual sequences. Snapshots.

Final images

 A computer files ideas neatly. Fragments from the‪#‎backstage‬ of the ‪#‎creative‬ spirit of HERO which will guide us to the 2016 edition. The excitement grows because, after all, we are those bodies. We have a dream: that of one day becoming ‪#‎HEROes‬, and we will carry it forward right on until the next HERO."