Lighting is one of the most pivotal aspects of both photography and videography, influencing everything from mood to clarity and overall production quality. Historically, studio professionals leaned heavily on strobe lighting, valuing its intensity and color accuracy. Yet, with significant improvements in LED technology, a growing number of creatives—especially hybrid shooters who work across stills and video—are gravitating toward constant lighting solutions. This video delves into the factors driving this shift and provides practical advice for optimizing your lighting setup to meet diverse creative goals.