Stop Asking, Start Assigning Roles

Most people use AI incorrectly by asking generic questions. To get pro-level results, you must assign the AI a specific job title. 

Don't just ask for "photo ideas." Tell the AI to act as your Creative Director. Feed it a seed concept—like "editorial fashion with jewel tones"—and ask for three distinct visual directions. 

This turns a simple query into a collaborative brainstorming session. It can even help describe visuals for mood boards so your team understands the exact vibe before stepping on set.

 

The Digital Lighting Tech

Struggling to figure out a lighting setup? Treat the AI as a Lighting Expert. Upload or describe a reference image and ask it to reverse-engineer the light. Ask about modifier choices, fill ratios, and placement. 

The secret sauce here is constraints. explicitly list the gear you own (e.g., "I only have two strobes and a softbox"). 

This forces the AI to tailor the solution to your reality, giving you a practical starting point rather than a fantasy setup.

 

Production and Business Streamlining

The administrative grind is where creativity goes to die. Use the AI as a Producer to automate the boring stuff. Input your shoot details—looks, team size, location—and ask for a minute-by-minute run of show.

It will calculate buffers for hair and makeup, ensuring you don't run out of light. Finally, act as a Marketing Consultant. 

Use it to rewrite your pricing packages for a luxury audience or to draft professional responses to difficult client objections. It keeps your communication polished, even when you are stressed.

 

Summary of Key Takeaways

• Assign a Persona: The quality of the answer depends on the role you assign (e.g., "Act as a Producer").
• Define Constraints: Be specific about your limitations (gear, time, budget) to get usable advice.
• Collaborate: Don't settle for the first answer. Treat it like a conversation and refine the results.
• Automate Logistics: Let AI handle schedules and email drafts so you can focus on shooting.