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SX-70: The most iconic Polaroid of all times

9/11/2016 ISO 1200 Magazine 0 Comments

In 1972 the Polaroid Corporation commissioned the Eames Office to produce a film introducing the new and revolutionary SX-70 instant-photography camera developed by Edwin Land.

The film demonstrates several potential uses for the camera and shows how it operates. It was first shown at a Polaroid stockholders meeting and later used within Polaroid as a sales tool.

The Eames Office used live-action footage as well as animated segments to create the film.

SX-70 was the first of four films that Charles and Ray made for Polaroid. The film won a Bronze Plaque at the Columbus International Film Festival in 1975.

This is the full 11:00 minute version as opposed to the abbreviated version posted by Eames Office here:

Text, image and video via Vashi Nedomansky and Eames Office

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