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EXCLUSIVE!! In the cloak of night, Lightroom 5 takes shape: BTS of new identity image of the program by Telleson

6/17/2013 ISO 1200 Magazine 1 Comments

For the release of Lightroom 5, Tolleson and Adobe sought to create a signature identity to match the power of the program.
Lightroom 5 website
While the goal was to work within the Adobe CC mnemonic language, the lettering had to employ light and photography in an ambitious form.

Moreover, the final composition needed to elicit a sense of awe and disbelief without straying from the natural limitations of what could be captured in camera.


Tolleson is a creative agency located on San Francisco's historic Jackson Square. Throughout our 28 years, we've delivered branded experiences at a range of marketing touchpoints for clients large and small around the world. We believe that good design is good for business.

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Video and Photography by  2013.

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Anonymous said...

Using Phase one software :/