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The Sony A7, A7R and RX10 camera review, within a review, within a Philip Bloom

1/06/2014 ISO 1200 Magazine 0 Comments

  explains on Vimeo more about this Sony mirrorless review...within a review:

This was done in the very little free time I had (in fact it took most of my free time!) and was 2 months of work to get it done! Any contributions to the TIPJAR here are very gratefully acceptted as they make future reviews possible due to their non sponsored or funded nature. Thank you!

Filmed in Richmond (UK), Vienna, South Beach, Miami Art Basel 2013 & New York

The very long (sorry) video review of the new Sony mirrorless full frame still/ video cameras, the A7 and A7R, plus the lens with the long constant aperture built in zoom, the RX10.

So this two months of work condensed into a rather hefty 39 minutes. It's all self explanatory what the title means once you watch the first couple of minutes. Hopefully it's not too confusing and does make sense!


On camera shots of me shot on the Canon C100 and C300. Product shots on the 1DC. The rest is of course the Sony cameras.

Lit with Gekko lights. Voice over done on the RODE Classic II valve microphone.

Graded with Colorista II. 10% off with code bloom10 at  and FilmConvert 10% off with code bloom at

Music courtesy of The Music Bed

Thanks for watching!