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A Moncler Icelandic Fairytale by Annie Leibovitz: Fall/Winter 2015-16 Campaign

11/22/2015 ISO 1200 Magazine 0 Comments


Once upon a time, in a timeless time and a placeless place, in galaxies far away, there were two very young twins, with hair lighter than the midnight sun and eyes of a clear sky-blue. The two twins, Lucky and Pyper, lived alone and they loved each other very much.

Thus it was one crystal-clear winter’s morning, without planning a direction or a destination, they set off to explore unknown terrain. For weeks and weeks, although in all truth nobody really knew how many days, moments or years it took them, they crossed heroic, deserted lands. They were together, and they were happy. That was all that mattered.

Una foto publicada por Moncler (@moncler) el

Una foto publicada por Moncler (@moncler) el


One fine day, without realising it, they entered the dark domain of the Ice Queen. The sovereign of the North fell in love with Lucky, with whom she felt an affinity because of his complexion, and the vague, feverish restlessness that possessed him. With her artfulness and enchanting charm, she took possession of his soul, enveloping him in a magical circle which suddenly managed to separate him from his twin, and actually wiped out any recollection of his sister at all.

Pyper was blown away by a terrible snowstorm and she was lost in the vast emptiness. She found herself alone and she firmly resolved to free her brother from the ice prison. An astonishing white wolf suddenly appeared in front of her and walked alongside her with a protective air. In the meantime, Lucky was slowly beginning to recall his memory. He missed Pyper so much that the feeling gradually worked its way more and more into his clouded mind, triumphantly making its way through his frozen heart.

It was love that vanquished the Queen’s plot, making all her most sophisticated and powerful enchantments quite useless. The twins were reunited merely by listening to the echoes of the heart and the suggestions of that immeasurable gift they shared, the rarest and most exquisite treasure of all. With the help of a wise old man they boarded a small, fragile vessel that saved them from the revenge of the Queen, spiriting them away from her glassy kingdom. And from that day onward, they lived happily ever after.

The moral of this story of icy snow and warm emotions? It is this: even the hardest, seemingly impenetrable ice can guard the warmth of the purest form of love. Layers and layers of ice can conceal the secret and harmonious sense of a profound emotive link. One which is worth fighting for, when necessary.

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Text, images and video via Moncler

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