Cinematography: Matte and Reflective Product Lighting

3/22/2019 ISO 1200 Magazine 0 Comments

Cinematography: Matte and Reflective Product Lighting

Product lighting and cinematography is a necessary skill for any commercial cinematography. However, not all products and brands are the same, so you need to be able to tailor your lighting style and production design to each brand, as well as each product.



Matte and reflective products have very different lighting considerations, and some brands will require a brighter, high-key look, whereas others work with a cinematic, moody vibe. Today, cinematographer and co-founder of ShareGrid, Brent Barbano, shows us several tips and examples for how to approach product cinematography, in this case with beer bottles.



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Aputure was founded in 2005 by a team of inspired photographers and filmmakers who wanted to create high-quality content, but struggled with steep cost of equipment needed to do so. Let's Get Connected: www.aputure.com 

Text, image and video via Aputure




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