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Behind the scenes Campari to Kiss Superstition Goodbye in 2013 Calendar with Penelope Cruz by Kristian Schuller

11/13/2012 ISO 1200 Magazine 0 Comments

Taking the lead in this year's Calendar is beautiful Oscar winning actress, Penelope Cruz, whilst noted fashion photographer, Kristian Schuller, shot the intense imagery.

Set to take the audience on a stunning visual voyage, the 2013 Calendar showcases Campari's latest female protagonist in 13 vivid shots, as she engages with intriguing and mystical superstitions, such as black cats, broken mirrors, walking under ladders as well as walking on cracks.

Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including Monique Lhuillier and Salvatore Ferragamo, as well as jewellery by Chopard, Penelope dazzles in every shot.

Penelope Cruz shot by Kristian Schuller | Facebook

On shooting the Campari Calendar 2013, Kristian Schuller comments: "The Campari Calendar is synonymous with outstanding style and creative edge, and being able to transform these generic stereotypes into powerful and magical images has been a joy. This year, our intention was to take the creativity a step further and convey the charisma and mystique of each of the 12 superstitions, and I feel this has been achieved. Working with Penelope was a dream, she fully embraced the photo shoot and brought the theme to life with such passion and confidence, ensuring she was the central focus in every shot!"

Via  Campari and

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